Catawba College students said they “tried to find a story” as they analyzed the marketing research data they collected from people visiting downtown Salisbury on special themed event nights this fall. They presented their findings to a modest audience in Tom Smith Auditorium on campus in early December.
These students, enrolled in Dr. Phillip Frank’s marketing research class through the Ketner School of Business, gathered their research using a customized survey completed by 165 downtown visitors. They collected surveys from Friday Nights Out, beginning Sept. 20 with Kids Night (with special activities set up for children). They continued gathering survey responses on three additional evenings: the Oct. 4 Fall Leaf Festival (which included different music venues set up in the downtown area); the Oct. 11 OctoberTour Night (which featured a Zombie walk and contest); and the Nov. 1 Sip and Shop.